Fast evolving Asante Kotoko SC have taken their re-branding exercise to another level with an imminent appointment of 10 brand ambassadors.
The Kumasi based side are set to identify regional ambassadors across the country to project the Asante Kotoko SC brand at the regional levels.
New CEO, Nana Yaw Amponsah, changed the fortunes of the club with some spectacular partnerships and sponsors led by Hisense and Instat.
Identities of the yet to be appointed club ambassadors are not known yet but are expected to be club legends or committed fans.
The latest move is expected to popularize the already viral Porcupine brand as the club seeks to compete with Africa’s heavyweights .
The supporters wing of the club are expected to play active role in the ambassadorial appointments at the regional levels.